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Jason Snell for Tom's Guide
July 15, 2019 8:43 AM PT
That blue bubble. Apple works to tie its customers to its ecosystem in many different ways, but there’s no better symbol of the power of platform lock-in than the blue-bubble users of Apple’s Messages app see when they’re talking to a fellow member of the Apple tribe. On Android or a feature phone? You get a green bubble. It’s just not as good.
And yet for all the importance the Messages app has to Apple’s platform, it could be a lot better than it is today. Over the past few years, Apple has introduced features that haven’t gone anywhere, while leaving some other potentially powerful features unaddressed.