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By Jason Snell for Macworld
Last week in San Jose I found myself considering something John Gruber wrote for Macworld at the beginning of this decade—about how Apple’s product design doesn’t happen in short bursts, contrary to popular belief. It is a marathon, not a sprint. And no other company in the tech industry has the track record at it that Apple has.
“It’s a slow and steady process of continuous iterative improvement—so slow, in fact, that the process is easy to overlook if you’re observing it in real time,” Gruber wrote. “Only in hindsight is it obvious just how remarkable Apple’s platform development process is.”
This is still true nine years later. And we’re right in the middle of it. It’s happening all around us—Apple continues playing its long game, dragging change-averse people through periods of transition so slowly that they often don’t even notice what’s happening until it’s all said and done.