This site is primarily supported by members
Subscribe today to get access to a weekly podcast, community, newsletter, and more.
Jason Snell for Tom's Guide
March 3, 2019 8:46 AM PT
Just as the spirit of Antoni Gaudí pervades Barcelona, Apple is everywhere at Mobile World Congress—and nowhere at all. Apple doesn’t go to industry trade shows, but it’s always present, as a bar for other companies to compare themselves to and differentiate themselves from. Apple won’t say that it does the same (even though I suspect Apple sends employees to Mobile World Congress every year just to look around), but that’s okay—we can do that job for them. So here’s a collection of observations about how Apple relates to the announcements we’ve seen in the last week, both from Barcelona and from Samsung’s Unpacked event in San Francisco.