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by Jason Snell & Dan Moren

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Jason Snell for Macworld

Can Apple’s product expertise make Apple TV+ a success? ↦

I’ve seen numerous celebrities in the audience at Apple events over the years, but Monday’s event at the Steve Jobs Theater was different. Captain America himself, Chris Evans, was in the audience. (I just missed him, but I think I spotted Tim Robbins talking to Apple’s Eddy Cue.) On stage were plenty of famous entertainment-industry faces, from directors like Steven Spielberg and J.J. Abrams to actors like Jennifer Aniston and Reese Witherspoon. Even Oprah was there.

This was an Apple event unlike any other, and for many different reasons. There wasn’t any new hardware or software to speak of, for one, and such a concept would’ve seemed impossible for Apple even a couple of years ago. Stranger still, the event was aimed as much at the entertainment industry as at the people who buy Apple’s products—but then, Apple waded into some pretty strange waters when it became a full-fledged movie and TV producer.

Continue reading on Macworld ↦