six colors

by Jason Snell & Dan Moren

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Jason Snell for Tom's Guide

The XR is Apple’s top phone, and other iPhone sales secrets ↦

It was the second-best of times, it was the worst of times. The last three months of 2018 comprised Apple’s second-largest fiscal quarter of all time … but it was smaller than the year-ago quarter. And no amount of rising services revenue or record-setting iPad and Mac installed-base figures can offset the fact that the iPhone — which makes up nearly two-thirds of Apple’s revenue — was down.

In an unusual disclosure in early January, Apple CEO Tim Cook warned the world that Apple’s prior rosy forecast for the holiday quarter had proved to be inaccurate. This week, the company finally released the official figures for that period, and hopped on a phone call with financial analysts to provide a little more detail about what’s going on with Apple’s business.

These statements, while obviously self-serving, are legally mandated to be factual. And anytime Apple lets a bit of information about its business leak out, it’s worth paying attention. In fact, we learned quite a few tidbits about Apple’s iPhone business this week.

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