six colors

by Jason Snell & Dan Moren

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A team of covert operatives tries to stop a galactic cold war from turning hot in The Bayern Agenda. Available now!

Jason Snell for Tom's Guide

Analyzing Apple’s March 25 event ↦

It looks as though Apple will hold a special event next month unlike any it’s held in recent memory, according to multiple reports. At the center of the stage won’t be new Mac, iPhone, or iPad hardware, but a new collection of subscription services.

This rumored March 25 event has probably been inevitable for a few years now, ever since Apple called out the importance of services revenue to its corporate growth. The most reliable source of growth at Apple the last few years has been in services, powered largely by the App Store, along with Apple Music, Apple Pay, and iCloud.

With its new services, Apple is planning on using its stature in the tech world, the size of its customer base, and its staggering cash flow to insert itself in markets that are undergoing rapid transformations. And while Apple’s not going to beat Netflix or Amazon Prime overnight, Tim Cook could always unveil a bundle that ties together video, music, news and more that could further shake things up.

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