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Apple in 2018: Where it triumphed, and where it flopped
For Apple, 2018 feels like the calm before the storm. The company is working hard to boost its recurring services revenue while it deals with increasingly flat iPhone sales figures. The Mac soldiers on, but in 2019, it will become capable of running apps originally built for iOS — a seismic change that may redefine what it means to use a Mac (or an iPad, for that matter).
Here’s a look at some of Apple’s successes and failings in 2018, with an eye toward where the company is headed in the year to come.