six colors

by Jason Snell & Dan Moren

This week's sponsor

PhotoLemur: The world's first fully automated photo editor, now with automated Face Retouch.

Dan Moren for Macworld

Apple’s best media moves ↦

When it comes to entertainment, Apple has a long and storied—if you’ll pardon the pun—past. This has formed a sort of shifting triangle of power where Apple, customers, and the entertainment industry have, at various times, found themselves facing off against each other, or making unlikely alliances.

In recent years, Apple has more and more ended up making decisions that seem to closely align with the interests of its customers. That’s not particularly a surprise, since the customers are ultimately who keep Apple in business, but getting entertainment companies to buy in on those moves is an equally happy development.

This bodes well for Apple itself, especially as it prepares to launch its own original video programming at some point in the not-too-distant future. Because that, as with Apple Music, is going to require customers to pony up their hard-earned money, and Apple needs to prove that it’s going to do right by them. The good news is, these recent decisions make a convincing argument.

Continue reading on Macworld ↦