Support this Site
Become a Six Colors member and get access to a monthly newsletter, exclusive weekly podcast, and community. Subscribe now!
Dan Moren for Macworld
August 3, 2018 4:57 AM PT
Apple’s quarterly financial calls are usually a time for big numbers: record revenue, billions in income, millions of iPhones sold, etc. But what I always find more interesting are the smaller tidbits that make their way through, like tiny rowboats at risk of being crushed by the monstrous rocks that are Apple’s blockbuster financial results.
This quarter was no different. There were more than a few breadcrumbs dropped by Apple CEO Tim Cook in-between fielding questions about gross margins and talking about tariffs, some of which zipped by so fast that they were all too easy to miss. I’ve picked out three that perked up my ears, along with the larger significance that I think they import.