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Jason Snell for Macworld

Imagining how Apple will roll out its new TV service ↦

It’s been almost exactly a year since Apple hired two executives from Sony Pictures Television to lay the groundwork for a new, premium Apple video service. In the intervening 12 months, Jamie Erlicht and Zack Van Amburg have staffed up their operation with heavy hitters from the television programming and development world, and Apple has since bought at least 18 original series, an animated feature, and of course, an overall deal with Oprah.

It takes a long time to make TV shows, so we might not see the fruits of Erlicht and Van Amburg’s work until 2019. (Forget about “Carpool Karaoke” and “Planet of the Apps”, which were a product of Apple’s television prehistory, when the company was just dipping its toes in the waters rather than cannonballing into the deep end.) But because the entertainment industry is even leakier than Apple’s hardware supply chain, we learn the details of Apple’s content deals pretty much as soon as they’re made. What remains in Apple’s control is the big picture about where all the stuff it’s buying is going to live, who’s going to see it, and what it’s going to cost.

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