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Apple and the land of low, low prices
Tim Cook likes to remind everybody that Apple doesn’t compete on price, but instead makes the best product possible, and then prices it at what the company thinks it’s worth.
But though the company may not traditionally play in the low-cost markets in which so many of their competitors make their bread-and-butter, that doesn’t mean that Apple hasn’t occasionally aimed to provide lower-cost models to consumers. The iPhone, iPad, and Mac lines have all had their lower-end models with varying degrees of success.
At a time when it often seems that the breakneck pace of technological development has slowed somewhat–at least compared to the last decade or two–it seems worthwhile to take a look at what Apple produces when it focuses on bringing its tech to lower-cost devices, and what the state of those products are today.