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After iPhone X, where does Apple go next?
One thing I’ve learned in writing about Apple in the era of Jonathan Ive as chief designer is that the company’s products will always aspire to get thinner, lighter, and simpler, striving for the ideal of being nearly featureless slabs of glass and metal. (The Monolith from “2001: A Space Odyssey”, that’s an Apple product if ever I saw one.)
Apple made some major changes to the iPhone industrial design with the iPhone X, so we might not expect to see any revolutionary changes for a few more years. But every fall Apple releases new iPhone models, and with them an opportunity to keep creeping ever closer to that ideal. So what might this fall bring?