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Dan Moren for Macworld
March 2, 2018 9:45 AM PT
As the Apple Watch prepares to turn three, Apple’s preeminent wearable has hit an interesting inflection point. It’s neither the raw, “does everything and the kitchen sink” device that it was when the company first announced it, but neither is its path forward obvious. Apple’s added low-hanging fruit like GPS and LTE, and attempted to make the Watch more self-sufficient, but it’s hardly about to supplant an iPhone for most people. At best it’s a device you don’t mind carrying if you’re going some place that you can’t take your phone.
But Apple has shown that it still views wearables as an important category. Tim Cook has drawn attention to its performance in the last few quarterly financial results, grouping together sales not only of the Watch but also of AirPods and Beats headphones.
With an Apple Watch Series 4 probably on the horizon, what is there left to expect? What’s going to keep the Apple Watch ticking away—if you’ll pardon the expression—into the next decade.