Support this Site
Become a Six Colors member and get access to an exclusive podcast, private community, and monthly newsletter!
Jason Snell for Macworld
February 1, 2018 11:09 AM PT
The discovery that in iOS 11.3 Apple is renaming the iBooks app to “Books” seemed… not particularly revelatory. We’ve all read about how Apple’s been slowly stripping away the lower-case-i prefix from older products. New products and services are a generic word preceded with the word “Apple,” as in Apple TV and Apple Watch. This is the conventional wisdom. But is it true?