Is it the end of the line for the ‘i’ at Apple? Analyzing Apple’s naming scheme ↦

The discovery that in iOS 11.3 Apple is renaming the iBooks app to “Books” seemed… not particularly revelatory. We’ve all read about how Apple’s been slowly stripping away the lower-case-i prefix from older products. New products and services are a generic word preceded with the word “Apple,” as in Apple TV and Apple Watch. This is the conventional wisdom. But is it true?

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