Support this Site
Become a Six Colors member and get access to a monthly newsletter, exclusive weekly podcast, and community. Subscribe now!
Jason Snell for Macworld
February 2, 2018 8:58 AM PT
Three months ago, Apple boldly asserted that the holiday quarter of 2017, its first financial quarter of this fiscal year, would be the company’s biggest in history. They weren’t wrong. In fact, Apple’s holiday quarter generated $88.3 billion in revenue, blowing past even the high side of Apple’s estimates.
By just about any way you measure it, this was a great quarter for Apple. But of course, the devil’s in the details, whether it’s line items in the corporate reports or in tidbits revealed during the company’s regular phone call with analysts. So here’s a look at four tidbits we learned about Apple’s big quarter.