six colors

by Jason Snell & Dan Moren

This week's sponsor

Wix - The most technologically advanced cloud-based web development platform in the world. Start creating with Wix now.

Dan Moren for Macworld

How Apple turns boring tech chores into exciting key features ↦

When Apple comes to mind, it probably conjures images of slick, carefully engineered devices with innovative, envelope-pushing features. And the company’s surely had more than its fair share of those, but it’s also managed to pull off a subtler but far greater feat that goes underappreciated.

The company has not only figured out how to make us eat our vegetables—technologically speaking—but it’s also turned those very features into selling points. Because it’s one thing to sell a flashy, shiny device; it’s quite another to get people excited about the mundane necessities of the technology world.

Continue reading on Macworld ↦