six colors

by Jason Snell & Dan Moren

This week's sponsor

Six Colors Shirt! Our official (six-color) t-shirt is back on sale for a limited time.

Jason Snell for Macworld

Apple prepares for its biggest holiday season ever ↦

Last week, Apple announced its biggest fiscal fourth quarter ever, with the promise of an even bigger holiday quarter to come. The three months encompassing holiday shopping—October through December—are always Apple’s biggest of the year, generating a third of the company’s overall revenue.

Apple delivered an early Christmas present to analysts last week when it provided guidance that it expected the holiday quarter to be an all-time record for Apple, with revenue between $84 and $87 billion. (To put that in perspective, that’s 11 percent higher revenue than the previous year’s holiday quarter.)

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