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Jason Snell for Macworld
October 26, 2017 6:53 AM PT
Apple’s not a company that backtracks easily. It’s got a lot of pride and a reputation for moving forward. And yet every so often the company makes a decision that it thinks is right—and is ultimately proven to be completely wrong.
In 2008, Apple removed FireWire from the MacBook, only to put it back in 2009. In 2009 the iPod Shuffle went buttonless, only to revert to its previous buttony design in 2010. The third-generation iPod, with its row of touch-sensitive controls, was a similar design cul-de-sac. And the most recent example is the Mac Pro, which Apple introduced to fanfare, but ultimately admitted was a mistake.
I’ve been thinking about all of these visible failures because I’m starting to imagine what Apple might do if it decides that some of the decisions it’s made the past few years regarding Mac laptops might have been… misguided.