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Jason Snell for Macworld
October 5, 2017 8:44 AM PT
You, dear reader, are clearly someone who pays attention to what Apple is doing. So here’s a quick quiz: How many Apple Watches did Apple sell during its last financial quarter?
If you answered, you were guessing. Apple doesn’t disclose how many Apple Watches it sells, either by units or dollars. Unlike the iPhone, iPad, and Mac, which the company does break out, the Apple Watch is rolled into an Other Products category that also contains Apple TV and various other stuff.
Apple says it has competitive reasons for not disclosing actual sales figure, but it still wants to boast about how well Apple Watches are selling. Which leads Apple to play a game that’s common among tech and tech-related companies: providing superlatives without details.