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Jason Snell for Macworld
July 6, 2017 8:59 AM PT
Owing to its embrace of the format back in 2005, Apple owns the most prominent position in the podcast market. Between iTunes on macOS and Windows and the Podcasts app on iOS, Apple owns the most popular podcast players in existence. And Apple Podcasts is by far the largest and most comprehensive—some would say definitive—directory for podcasts in the world.
That position gives Apple power and influence in the podcast world, even if you don’t use Apple’s apps to listen to your favorite podcasts. And with iOS 11, Apple’s making changes to the way podcasts organize and describe themselves that should make it easier to choose which podcast episodes to listen to, while giving podcasters more insight into just how people listen to podcasts.