six colors

by Jason Snell & Dan Moren

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Dan Moren for Macworld

WWDC 2017: One more big thing ↦

When watching this year’s keynote at Apple’s Worldwide Developers Conference, I implore you to do one thing: think big.

I don’t mean big as in a new 12.9-inch iPad Pro, or big as in the number of features packed into this year’s annual iOS or macOS software updates. I don’t even mean big news, like the rumored Siri Speaker the company might announce.

No, I mean think big picture. After all, while Apple may be a huge company made up of disparate units, products, and platforms, it has always promulgated the idea that it brings all of these resources to bear towards one unified goal. And I think that if you look at the big picture of what Apple ends up announcing next week, you’ll come away noticing a couple major themes in that overall strategy.

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