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by Jason Snell & Dan Moren

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Dan Moren for Fast Company

Apple Can Afford To Mess With Annoying, Snoopy Ads–And At WWDC, It Did ↦

Internet ads, you’re on notice.

That was one of the more subtle messages coming out of Apple’s annual WWDC keynote this year. The company had plenty of eye-catching announcements, like the new HomePod speaker and a space gray iMac Pro, but buried among the myriad capabilities of the upcoming iOS 11 and MacOS High Sierra updates are a collection of features aimed at protecting users’ privacy by targeting annoying web ads.

Continue reading on Fast Company ↦