Apple Can Afford To Mess With Annoying, Snoopy Ads–And At WWDC, It Did

Internet ads, you’re on notice.

That was one of the more subtle messages coming out of Apple’s annual WWDC keynote this year. The company had plenty of eye-catching announcements, like the new HomePod speaker and a space gray iMac Pro, but buried among the myriad capabilities of the upcoming iOS 11 and MacOS High Sierra updates are a collection of features aimed at protecting users’ privacy by targeting annoying web ads.