Support this Site
Become a Six Colors member and get access to a monthly newsletter, exclusive weekly podcast, and community. Subscribe now!
Dan Moren for Fast Company
June 9, 2017 9:20 AM PT
Apple Can Afford To Mess With Annoying, Snoopy Ads–And At WWDC, It Did ↦
Internet ads, you’re on notice.
That was one of the more subtle messages coming out of Apple’s annual WWDC keynote this year. The company had plenty of eye-catching announcements, like the new HomePod speaker and a space gray iMac Pro, but buried among the myriad capabilities of the upcoming iOS 11 and MacOS High Sierra updates are a collection of features aimed at protecting users’ privacy by targeting annoying web ads.