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Dan Moren for Macworld
May 5, 2017 5:51 AM PT
As a company, Apple’s philosophy is often about pushing the envelope. And that’s great. It’s how we got the original Mac’s GUI, the iPhone, and other products and features too numerous to name. Apple likes to play up this revolutionary part of its history, and how it’s constantly trying to create world-beating products and not just move the needle slowly forward. It’s not imagine the late Steve Jobs summoning forth the adage often attributed to Henry Ford: “If I had asked people what they wanted, they would have said faster horses.”
Of course, the philosophy of innovation can go awry. Apple was so concerned about transforming the 2013 edition of the Mac Pro into an elegant, radical piece of machinery that it lost sight of what made that product appeal to its users. In a rare moment, the company even admitted it had taken the wrong approach.
But what about Apple’s portable Macs? With this week’s announcement of Microsoft’s Surface Laptop—of which there is very little that’s radical—it seems as though Apple’s notebooks may have missed a beat by being too focused on pushing the envelope. Maybe what we’re looking for is a faster horse.