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By Jason Snell for Macworld
What to expect from Apple’s Q2 2017 earnings call on May 2
Did you forget to mark your calendar for the orgy of charts and numbers that is Apple’s legally mandated quarterly release of its financial results? If so, have no fear-I remembered to mark mine for next Tuesday, May 2, when Apple will release the results in the early afternoon (Cupertino time) and then offer some of its executives up to financial analysts in an hour-long telephone call.
This is the season where Wall Street tries to intuit where Apple’s stock price will go, and those of us more focused on Apple’s products will scrape for any suggestion about how those products are selling and what might come next.
It can be easy to joke about these quarterly rituals-I’ve already done it several times, and this is only my third paragraph-but they’re vital opportunities to take a rare glimpse into Apple’s inner workings and the thinking of Apple executives about the company’s business strategies. Yes, it’s a choreographed dance, but that doesn’t mean that we can’t glean understanding from it.