This week's sponsor
Layers - A thoughtful design conference for the Apple community. June 5-7 in San Jose, right alongside WWDC.
Jason Snell for Macworld
March 30, 2017 5:55 PM PT
Nineteen years ago, Steve Jobs unveiled his simplified Mac product strategy of a box divided into four squares: Power Mac, PowerBook, iMac, and a question mark that would eventually be filled in by the iBook. These days Apple can’t fit its key product lines, let alone individual products, in four squares. But there are strong signs that Apple is in the midst of executing a strategy to simplify its product lines and, ultimately, make it easier for consumers to understand what products Apple is offering.