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Become a Six Colors member to read exclusive posts, get our weekly podcast, join our community, and more!By Jason Snell for Macworld
Apple’s Q1 2017: Records for the iPhone and services, but the iPad still struggles
It’s fair to say that, from a financial-results perspective, 2016 was rough for Apple. Sure, the company still made billions in profit on massive revenues, but Wall Street wants to see growth and the massive iPhone sales of 2015—when the company introduced the larger-sized iPhone 6 and iPhone 6 Plus—were just too big for 2016 to match.
But it’s a new fiscal year, and Apple’s latest financial results, announced Tuesday, suggest that the story of Apple in 2017 will be different. The company took a page out of its 2015 playbook, setting an all-time record for revenue, and provided guidance that it will likely show year-over-year revenue growth again next quarter. The company broke a bunch of other records, too-for Apple Watch, Services, and the Mac.
To be fair, Apple really does holiday quarters right. (Even the year-ago holiday quarter was a record.) It’s the company’s biggest quarter of the year by far, but that means there’s than much more at stake. Bottom line: Apple’s 2016 holidays were good. Here’s a deeper dive into some of the other interesting things we learned as a part of Apple’s regular disclosure of numbers and give-and-take with financial analysts about Q1 2017.