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Why Apple is making its original TV content push now
Everybody’s getting into the content game these days, and from a report in the Wall Street Journal this week, it appears that Apple is no exception. The company is said to be planning a major push into original TV programming, looking to produce “critically acclaimed programs like Westworld on Time Warner Inc.’s HBO or Stranger Things on Netflix.” This is on top of the previously announced continuation of James Corden’s Carpool Karaoke series (albeit without Corden himself) and the rumored Dr. Dre-produced scripted show.
So why is Apple, which has often enjoyed solid reputations with media companies, looking to throw its hat into the content ring? Isn’t this veering away from the company’s core mission of creating products that surprise and delight its customers? What exactly is Apple’s goal here?