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Dan Moren for Macworld
October 3, 2016 6:25 AM PT
As an early adopter of the Amazon Echo, the recent reports that Apple has already embarked upon the development of a competing product have me intrigued. Now that Amazon has shown that such a category has legs, it’s not hard to imagine Apple swooping in with a beautiful competing device that shows off all of the company’s trademarks of beautiful, thoughtful design.
While I’m a comfortable denizen of Apple’s ecosystem, I have to admit that I’m not wholly convinced that the company’s product will entice me to their side of the voice-controlled market. Over the past year and a half, I’ve become a big supporter of the Echo, and it’s hard to see that evaporating away overnight. But there are definitely a few moves that Apple could make that might tip the scales in its favor.