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by Jason Snell & Dan Moren

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Dan Moren for Macworld

Apple’s TV plan has got to be more than the TV app ↦

So, Apple’s getting into the content game.

It’s been much discussed over the past few years, what with Netflix, Amazon, Yahoo, and plenty of others deciding that they want to control not just a platform for delivering video, but the content that streams on it.

Apple has, meanwhile, been slow to join the party, but in the last year or so, it seems to have come around. Rumors pointed to a Dr. Dre series and an app-building reality show, and the company even announced at its iPhone event earlier this fall that it would be the exclusive home to further Carpool Karaoke episodes featuring The Late Late Show’s James Corden.

But it’s become increasingly clear that the company’s ambitions exceed just making a couple episodes here and there. I’m convinced this is a bigger part of Apple’s strategy going forward—and you don’t have to take my word for it.

Continue reading on Macworld ↦