Six Colors
Six Colors

by Jason Snell & Dan Moren

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By Jason Snell for Macworld

4 ways Tim Cook made lemonade out of Apple’s Q4 2016 earnings

So you’re the CEO of one of the world’s most successful companies. You’ve just dotted the i’s and crossed the t’s on all the paperwork for the latest quarterly financial reports. What to do for an encore? You spend an hour talking to a collection of Wall Street analysts, that’s what!

But between requests for more color (hmm…) and questions for your CFO about OpEx and FX and basis-point deterioration, you’ll need to do a good job setting the table for where you’ll be taking your company in the 2017 fiscal year, which is already underway. So without further delay, here are four weird tips to having a solid call with analysts if you’re the CEO of Apple-just as Tim Cook discovered on Tuesday.

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