This week's sponsor
PhotoLemur: The world's first fully automated photo editor, now with automated Face Retouch.
Dan Moren for Macworld
July 15, 2016 5:05 AM PT
Every year, Apple organizes its new software releases around a few tentpole features, and this year it was pretty clear that the belle of the ball was the improvements to Messages—especially on iOS 10.
In some ways, messaging has always been a killer app, no matter the technological era. People have been typing to each other on computers for decades upon decades, and it would be hard to attribute the success of the Internet, at its most basic level, to anything other than people’s desire to connect with each other.
But what Apple is doing in iOS 10, while not unprecedented, shows a markedly different direction for the company. No longer content to embrace standards for trading texts, Apple’s now putting its own stamp—if you will—on the whole idea of sending messages. And like many of Cupertino’s decisions, that’s got its upsides and its downsides.