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It’s the ecosystem, stupid: Why Apple’s latest OS’s complete each other
Apple often credits its unique combination of hardware, software, and services as the secret sauce that makes its products so good. It’s hard to argue that control over the whole widget hasn’t played into Apple’s history of creating incredibly well-designed products like the Mac, the iPod, the iPhone, and the Apple Watch.
But as our technological lives get even more and more complex, it’s become apparent that Apple’s play is ever more about the ecosystem. I came to this realization in the aftermath of the company’s WWDC announcements of the past month, when I found myself itching at the prospect of upgrading my Apple Watch to the watchOS 3 beta.
Much as I would like to come before you with that task as a fait accompli, it turns out that the situation’s just a little more complicated than it used to be.