Support this Site
Become a Six Colors member and get access to an exclusive podcast, private community, and monthly newsletter!
Dan Moren for Macworld
June 24, 2016 5:08 AM PT
Once upon a time, all Apple wanted to talk about was apps. Then it wanted to talk about services. Now it wants to talk about apps… inside services… inside apps.
I’ve gotta say: it’s been a confusing progression.
Let’s back up. One of the most significant announcements to come out of this year’s Worldwide Developers Conference was that Apple was opening up several of its core services—iMessage, Maps, and Siri—to third-party developers. While each of those systems have strategic applications, they also all happen to be services that work particularly well with one of the company’s other burgeoning platforms: watchOS.