By Dan Moren for Macworld

May 27, 2016 1:45 PM PT

Apple’s intelligent assistant plans shouldn’t just echo the Echo

So, rumor has it that Apple is working on a competitor to the Amazon Echo, and has been for a while. Rumor also has it that the company may also be adding a microphone and speaker to the Apple TV, to make it more Echo-like. Furthermore, yet another rumor points to the emergence of a Siri API.

Basically, there’s a lot going on.

This should evince some comfort in me, make me confident that Apple has everything under control and knows what it’s doing. Instead, though, it’s pushing me further in the opposite direction, and making me wonder whether or not the company is equipped to roll out a device that doesn’t neatly slot into an existing hole in our lives.

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