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Become a Six Colors member to read exclusive posts, get our weekly podcast, join our community, and more!By Jason Snell for Macworld
The iPhone SE: A surprise hit?
The thing about Apple’s financial results is that they lag a month behind reality, so the hottest just-released new products often have little or no impact in the first quarterly report after their release. All of the products Apple introduced on March 21 began shipping on March 31, while Apple’s fiscal second quarter ended March 26. So if you’re looking for a sign that the 9.7-inch iPad Pro or the iPhone SE is doing well in the numbers, you won’t find them.
But it’s not all about the numbers. Sometimes it’s about the forecast for next quarter, tidbits of information that Apple executives let out in interviews or during their quarterly conference call with analysts. And on Tuesday we got a hint that Apple has a surprising hit product on its hands: the iPhone SE.