six colors

by Jason Snell & Dan Moren

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Jason Snell for Macworld

The Apple Car is the company’s road to the future ↦

For a product that doesn’t exist and might not come to market for many years, there’s still an awful lot of talk about the Apple Car. Just this week there have been reports about a new European home for Apple Car development and a large feature package from a major magazine trying to envision what the Apple Car will look like.

It’s always fun to imagine future Apple products, so long as you remember that wild speculation is exactly that. But the Apple Car is worth considering as a way to understand some of the decisions Apple makes today and to envision what kind of company it might be tomorrow.

Continue reading on Macworld ↦