This site is primarily supported by members
Subscribe today to get access to a weekly podcast, community, newsletter, and more.
Jason Snell for The Verge
April 1, 2016 9:30 AM PT
It’s hard to believe it now, but in the early days of Steve Jobs’ return to Apple, nobody was paying attention. Well, almost nobody.
These days, when Apple announces a media event, the world’s press descends on the Bay Area to cover every last product announcement. But when I was at Macworld, we only sent one person to the announcement of the iMac in 1998 — and that was really as a courtesy, since we expected nothing particularly interesting. (Nobody made that mistake again.)