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By Jason Snell for The Verge
It’s hard to believe it now, but in the early days of Steve Jobs’ return to Apple, nobody was paying attention. Well, almost nobody.
These days, when Apple announces a media event, the world’s press descends on the Bay Area to cover every last product announcement. But when I was at Macworld, we only sent one person to the announcement of the iMac in 1998 — and that was really as a courtesy, since we expected nothing particularly interesting. (Nobody made that mistake again.)