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Is Apple ready for a car trip?
I’m sitting in a coffee shop while I wait for the dealer down the street to finish repairs—of the expensive variety, naturally—on my car. It’s a perfect storm: brakes that need replacing, scheduled service, and a baleful yellow “check engine” light that came on the other day.
And I ask myself, as I sit here: why the heck would Apple want to get into the car business?
Rumors of the company entering the automobile business have been rampant for years now, with many positioning an Apple Car against the media darling that is Elon Musk’s Tesla. I certainly wouldn’t bet against Apple being capable of building an electric car—the company has shown time and again not just ingenuity and wherewithal, but the ability to succeed in well-established markets. But designing and building a car, difficult as those processes are, is just the beginning.