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Could Apple Pay clean up the in-app purchase mess?
It’s 2016 and I still can’t buy Kindle books from my phone.
Okay, maybe that’s a bit of a first-world problem: it’s not like I can’t buy those ebooks on Amazon’s website and have them near-magically appear on my Kindle, iPhone, iPad, and even my Mac. But given how simple it’s become to buy pretty much anything else from my smartphone—music, movies, apps, dish soap, HDTVs—it feels weird that certain digital goods, namely those from purveyors whose names don’t rhyme with Snapple, have been left out in the cold.
Perhaps it’s time that status quo was, to use a word that I hate myself for even typing, disrupted. The good news is that this is one situation where Apple can potentially disrupt itself.