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by Jason Snell & Dan Moren

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Dan Moren for Macworld

It’s interesting that Apple would mention virtual reality ↦

The next big thing. Everybody’s looking for it, and nobody’s sure what it will be until the mainstream consumer weighs in. Apple, more than most of its competitors, bears the heavy weight of expectation when it comes to innovation, and that’s one reason it plays its cards notoriously close to its chest. Still, every once in a while, we get a peek behind the curtain to see what Tim Cook and company might be thinking about.

One such hint came during the financial results conference call earlier this week, when analyst Gene Munster—fresh off his mania of teasing an Apple TV set that was never going to happen—decided to strike out in a new direction, and quizzed Cook on what he thought about virtual reality.

“In terms of virtual reality, uh, no, I don’t think it’s a niche,” Cook said. “I think it can be … it’s really cool, and has some interesting applications.”

“Interesting?” That’s right: interesting.

Continue reading on Macworld ↦