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by Jason Snell & Dan Moren

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Dan Moren for Macworld

Apple’s services could use a little service ↦

If the App Store had a theme song, it would probably be The O’Jays’ “For the Love of Money.” (Apple itself would probably pick something by U2 or—sigh—Coldplay.) During the company’s financial results on Tuesday, Tim Cook said the App Store pulled in record revenue, which bolstered the company’s bottom line for its services division’s $5.1 billion revenue.

So yes, the App Store is still doing gangbusters business overall. But I’d also imagine that it’s the tentpole propping up the company’s services division, which also includes iCloud, Apple Pay, and AppleCare. And much as Apple is a company that focuses on developing and selling products, those services are becoming ever more critical: if iPhones, iPad, Macs, and so on are the bricks of Apple’s business, services are the mortar—the stuff that holds the ecosystem together.

Continue reading on Macworld ↦