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How Apple got 3D Touch right
Since the Apple event last week, I’ve been thinking a lot about 3D Touch on the iPhone 6s and how features alone don’t make a product.
In advance of the event, we all read the reports that the new iPhone would offer a pressure-sensitive features that would trigger pop-up menus and previews and the like. And as I read stories and listened to podcasts speculating about the new iPhone, it was clear that everyone was struggling with how a feature like pressure-sensitivity (or the Force Touch from the MacBook trackpad) would really make sense.
Then Apple introduced 3D Touch, and it started to make sense. And once I got a chance to spend some time with 3D Touch, it really made sense.