By John Moltz
September 11, 2026 2:00 PM PT
This Week in Apple: Trio the screens, Duo the price

Apple holds an event, developers pay the price, and look who’s crawling back!
Finally, we’ll know what today’s specials are
At its “Surprise and shine” event this week, Apple unveiled a raft of updated products, including the new iPhone Pro and Pro Max, the Apple Watch Series 12, AirPods 5, some guy named “Ternus” and, in an absolute shocker that no one was expecting, a foldable phone.
I know, right? Just completely out of the blue. Who… who knew?
OK, if the iPhone Duo itself wasn’t shocking — having been the subject of rumors since the Nixon administration, a full two years before Apple was even formed — at least the fact that the company was able to keep the device to $1999 was a surprise to many. Or at least me.
After much speculation about the hinge, the screen, and how Apple was going to prevent a crease from being visible in an Apple foldable from Apple, Inc.,…