By John Moltz
July 3, 2026 2:00 PM PT
This Week in Apple: Hot topic

The iPhone ruins everything again while Apple makes some appeals.
Fertile subject matter
You ever sit down to write a weekly column and sigh heavily and think “What the heck am I going to write about this week?!”, only to open your RSS reader and being bathed in the “Pulp Fiction”-esque light of a story that has your name written all over it?
No? Well, I have.
“The iPhone contributed to ‘a collapse in US fertility,’ claims scientific study”
[drops to one knee in the end zone, kisses the tips of two fingers and raises them to the sky, eyes cast down in humble thanks]
Now, I’ve seen a lot of hack studies over the years so I’m always skeptical, but this one was done by actual experts in the field of U.S. fertility. And that’s not a euphemism for people who just get around a lot.
Let’s take a look at the study because if you don’t think I’m going to roll in this like a pig in mud, then you don’t know the first thing about me.…