By John Moltz
June 19, 2026 2:00 PM PT
This Week in Apple: The rent’s about to get too damn high

Tim Cook delivers some bad news, I have trust issues, and the beta reactions are in.
He’s very outgoing
Outgoing CEO Tim Cook is taking yet another one for team Apple and incoming CEO John Ternus before he shuffles off to Buffalo or, in this case, a cushy board chair.
Quoting a report in The Wall Street Journal, 9to5Mac says:
“Apple confirms price increases are coming to its products due to RAM shortage”
“Unfortunately, price increases are unavoidable,” [Tim Cook] said.
Yes, just like the waistline on jeans these days, prices of your favorite Apple products are set to go up. The headline in the Wall Street Journal didn’t read “Gravity Finally Affects Apple” but it might as well have. The Journal goes on to cite a research firm that claims that the iPhone 18 Pro could start at $1,299, but more likely $1,399.
This is why when you want to reach me you can call me on my Commodore Callback, a flip phone you can pre-order for just $500.…