This Week in Apple: A non-event

Apple makes an announcement, Ring runs into some trouble, and more AI is on the way. Yay?

Are you experienced?

Apple announced not an event, but an experience—which is like an event but fancier, more hands-on and, no, you’re not invited.

“Apple Announces Special Event in New York, London, and Shanghai on March 4”

Your guess is as good as anyone’s as to what’ll be on the menu at this experience, but whether they are announced on March 4th or not, Apple is widely expected to be unveiling its new, low(er)-cost MacBook very soon as well as the iPhone 17e. On their own, those wouldn’t seem to warrant an event, let alone an experience, so expect something else to get unveiled. Likely something that needs some… experiencing to understand.

That could be intriguing or it could be extremely untriguing. John Gruber points out that the Formula 1 season starts on March 8th, raising the possibility that Apple’s experience could just be immersive F1 on the Vision Pro.…