By John Moltz
December 26, 2025 2:00 PM PT
This Week in Apple: A well-cooked goose

Tim Cook makes a holiday purchase, the iPhone Air may live on, and Apple does not thaw one degree at Christmas.
Treating myself
Looks like someone spent the week buying himself stuff and putting it under the tree.
“Apple CEO Tim Cook Buys $3 Million of Nike Shares”
“Oh. For me? You shouldn’t have.”
Rich person numbers can be hard to figure out so I wonder if that’s even enough to warrant putting under the tree or if Cook just handed it to someone and said “Put this in my stocking.”
The purchase had the effect of juicing Nike’s floundering stock price by between 2 to 5%. That may seem like a lot but I would like to note that my gift to my wife of a puzzle I had made of a picture of our dog boosted the market for puzzles made of pictures of our dog by 100%, so who’s the big-time market mover now?…