By John Moltz
October 31, 2025 2:00 PM PT
This Week in Apple: This Apple Values Meal isn’t very filling

Apple has another great quarter and is on track to deliver the thing that it previously failed to deliver. The company is also set to deliver something no one wanted.
All the trillions
The work is mysterious and important and the numbers continue to be almost meaninglessly large.
“Apple hits $4 trillion milestone ahead of earnings report after strong iPhone 17 launch”
$4 trillion might be cool, but you know what’s really cool?
“Nvidia Becomes First $5 Trillion Company as AI Demand Surges”
Remember when Nvidia just made chips for shoot ‘em up games? Well, now we can thank the company for being such a big part of the advancement of vital technologies like crypto, NFTs and, um, uh, AI.
At least this time it’s not a bubble!
“Microsoft seemingly just revealed that OpenAI lost $11.5B last quarter”
OK, then!
Moving right along, after a lot of hand-wringing about poor iPhone Air sales, it looks like Apple may not be going out of business after all.…