The Back Page: Phoning it in

Good morning and welcome to Apple Park. We’ve got a lot of very exciting announcements in store for you today, which is totally the same day that I’m recording this. Look, I’m holding up today’s newsletter. Look outside, it’s… [insert weather forecast here]. Why would I lie to you?

To kick things off, let’s talk about AirPods. People love their AirPods. Frankly, a little too much. Sometimes I put mine in and just forget to take them out. No music or podcasts playing at all, like a psychopath. It gives me a plausible excuse every time Eddy asks me if we can buy Netflix or Tesla.

Today we’re thrilled to introduce AirPods Pro 3, which takes everything you know and love about AirPods Pro 2 and adds one to the number at the end. They’re the best AirPods Pro we’ve ever made, and we think you’re going to love them.…