This Week in Apple: The colors of money

The iPhone 17 colors are revealed, Apple buys American, and a rumormonger gets in hot water.

The ascent of orange papaya

Let’s meet the colors!

[Dating Game music]

“iPhone 17 colors confirmed! See all of Apple’s 2025 options right here”

First, it’s the long-time couple of the iPhone world and they’re back and can’t help but notice your cool vibe from across the bar, it’s Black and White! Ah, but who’s this handsome, mysterious stranger who surely runs his own detective agency?! Why, it’s Grey… Steel Gray.

Not all the colors are simply on the black to white spectrum, however. The iPhone 17 base models will reportedly come in actual shades of Green and Purple and, sigh, Light Blue. At least it’s a real light blue instead of the MacBook’s Sky Blue which is like someone whispered the word “blue” at you from across a room.

The iPhone Air also comes in a Light Blue but it’s a slightly lighter shade than the base phone because…

Apple reportedly wants less saturated colors for the iPhone 17 Air to reinforce the lightness of the device.